The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate...

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...