Narrow search
Showing 1 - 10 of 468,263
Cover Image
Corporate communication : an international and management perspective
Lerbinger, Otto - 2019 - First edition
The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and … employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public … social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization …
Persistent link: https://www.econbiz.de/10011869559
Cover Image
Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
Cover Image
Anwendungsgebiete und Grundlagen von strategischer Kommunikation
Holenweger, Michael (ed.) - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012133706
Cover Image
Inside the mind of the stakeholder : the hype behind stakeholder pressure
Steger, Ulrich (contributor) - 2006
Persistent link: https://www.econbiz.de/10004869945
Cover Image
Communicative dynamics and the polyphony of corporate social responsibility in the network society
Castelló, Itziar; Morsing, Mette; Schultz, Friederike - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 683-694
Persistent link: https://www.econbiz.de/10010237031
Cover Image
Inside the mind of the stakeholder : the hype behind stakeholder pressure
Steger, Ulrich (ed.) - 2006 - 1. publ.
Stakeholders and corporate sustainability - an overview -- Stakeholder reports …
Persistent link: https://www.econbiz.de/10003314660
Cover Image
Spannungsfeld Unternehmenskommunikation : Perspektiven im Zeitalter der Globalisierung
Daub, Claus-Heinrich - 2000 - 2., erw. u. verb. Aufl.
Persistent link: https://www.econbiz.de/10014011179
Cover Image
Corporate communication : a guide to theory and practice
Cornelissen, Joep - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003683397
Cover Image
Positioning theory and strategic communication : a new approach to public relations research and practice
James, Melanie - 2014 - 1. publ.
Persistent link: https://www.econbiz.de/10010389792
Cover Image
Managing a company in an activist world : the leadership challenge of corporate citizenship
Burke, Edmund M. - 2005
Persistent link: https://www.econbiz.de/10002225933