"Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose--something that will dramatically improve every aspect of any enterprise, including the bottom line. What does a lofty notion like purpose have to do with business basics like the...

Introduction: the in great company advantage -- Maximizing the "EC" equation -- The emotionally connected leader -- Systemic collaboration -- Positive future -- Alignment of values -- Respect -- Killer achievement -- Conclusion: 5 things to do right now

"Why did we decide to write this text? Well, for starters, organizational behavior (OB) remains a fascinating topic that everyone can relate to (because everyone either has worked or is going to work in the future). What makes people effective at their job? What makes them want to stay with...