//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why marketers need new measure...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,003
Consumer behaviour
78,571
Werbung
13,727
Theorie
10,491
Advertising
10,312
Theory
10,273
Beziehungsmarketing
8,803
Relationship marketing
8,796
Markenführung
7,667
Brand management
7,660
Markenimage
6,619
Brand image
6,582
USA
5,634
Verbraucher
5,474
Online-Handel
5,416
Online retailing
5,403
Customer satisfaction
5,375
Kundenzufriedenheit
5,375
Werbewirkung
5,348
Online-Marketing
5,309
Internet marketing
5,281
Advertising effects
5,263
United States
5,233
Deutschland
5,152
Social Web
4,840
Social web
4,837
Markenartikel
4,569
Brand
4,381
Einzelhandel
4,306
Dienstleistungsqualität
4,266
Service quality
4,262
Germany
4,149
Retail trade
4,142
Electronic Commerce
3,626
Verbraucherverhalten
3,581
E-commerce
3,499
Experiment
3,407
Emotion
3,181
Preismanagement
3,113
Pricing strategy
3,105
more ...
less ...
Online availability
All
Undetermined
30,641
Free
21,418
Type of publication
All
Article
63,620
Book / Working Paper
35,175
Journal
304
Other
49
Database
1
Type of publication (narrower categories)
All
Article in journal
53,086
Aufsatz in Zeitschrift
53,086
Graue Literatur
8,333
Non-commercial literature
8,333
Working Paper
7,258
Arbeitspapier
6,615
Aufsatz im Buch
5,681
Book section
5,681
Hochschulschrift
3,217
Thesis
2,122
Collection of articles of several authors
1,341
Sammelwerk
1,341
Aufsatzsammlung
830
Conference paper
567
Konferenzbeitrag
567
Konferenzschrift
503
Bibliografie enthalten
454
Bibliography included
454
Dissertation u.a. Prüfungsschriften
406
Lehrbuch
355
Collection of articles written by one author
343
Sammlung
343
Case study
302
Fallstudie
302
Textbook
296
Amtsdruckschrift
237
Government document
237
Conference proceedings
212
Reprint
212
Article
160
Statistik
106
Ratgeber
94
Statistics
85
Systematic review
85
Übersichtsarbeit
85
Bibliographie
83
Guidebook
80
Handbook
78
Handbuch
78
Bibliografie
62
more ...
less ...
Language
All
English
83,097
German
8,687
Undetermined
6,375
French
447
Polish
137
Spanish
119
Italian
90
Swedish
74
Russian
60
Danish
43
Dutch
37
Portuguese
26
Finnish
25
Norwegian
25
Hungarian
21
Romanian
15
Lithuanian
12
Slovak
11
Czech
9
Croatian
8
Serbian
5
Bulgarian
4
Slovenian
4
Multiple languages
3
Turkish
3
Chinese
3
Arabic
2
Indonesian
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Belk, Russell W.
121
Han, Heesup
116
Grunert, Klaus G.
113
Mattila, Anna S.
100
Gierl, Heribert
92
Sheth, Jagdish N.
91
Huber, Frank
90
Kaiser, Harry M.
90
Lusk, Jayson L.
87
Phau, Ian
87
Bauer, Hans H.
85
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
79
Pelsmacker, Patrick de
79
Usman, Osly
76
Eisend, Martin
75
Foxall, Gordon R.
75
Dwivedi, Yogesh Kumar
72
Grewal, Dhruv
72
Septianto, Felix
72
Khare, Arpita
70
Anderson, Simon P.
69
Bagozzi, Richard P.
69
Chintagunta, Pradeep K.
66
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Wansink, Brian
66
Agarwal, Sumit
65
Stavins, Joanna
65
Paul, Justin
61
Jang, Soocheong
60
Laroche, Michel
59
Verhoef, Peter C.
59
Bruhn, Manfred
58
Janssen, Maarten C. W.
57
Rajagopal
57
Ko, Eunju
56
Walsh, Gianfranco
55
Krishna, Aradhna
54
Kroeber-Riel, Werner
54
more ...
less ...
Institution
All
National Bureau of Economic Research
569
Springer Fachmedien Wiesbaden
158
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
68
OECD
47
American Marketing Association
46
European Association of Agricultural Economists - EAAE
36
Verlag Dr. Kovač
34
IGI Global
32
International Energy Agency
30
Institut für Demoskopie Allensbach
28
C.E.P.R. Discussion Papers
26
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
25
Information Resources Management Association
25
eSocialSciences
25
Nordic Council of Ministers
24
Europäische Kommission / Generaldirektion Justiz und Verbraucher
23
Université Paris-Dauphine (Paris IX)
23
Books on Demand GmbH <Norderstedt>
22
EconWPA
22
Edward Elgar Publishing
22
Zentralausschuss der Werbewirtschaft
21
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
18
European Society for Opinion and Marketing Research
18
Agricultural and Applied Economics Association - AAEA
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
17
Friedrich-Schiller-Universität Jena
16
Universität Mannheim
15
Department of Agricultural and Resource Economics, University of California-Berkeley
14
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
INSEAD
14
Nomos Verlagsgesellschaft
14
Europäische Kommission
12
RWTH Aachen
12
Axel-Springer-Verlag
11
RWI - Leibniz-Institut für Wirtschaftsforschung
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Gesellschaft für Ökologische Kommunikation mbH
10
Haufe-Lexware GmbH & Co. KG
10
more ...
less ...
Published in...
All
Journal of business research : JBR
2,102
Journal of retailing and consumer services
1,954
International journal of consumer studies
783
International journal of hospitality management
731
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
494
Journal of marketing research : JMR
490
NBER Working Paper
428
Management science : journal of the Institute for Operations Research and the Management Sciences
424
Asia Pacific journal of marketing and logistics
398
European journal of marketing : EJM
397
The journal of product & brand management
394
SpringerLink / Bücher
393
Journal of marketing
389
Journal of retailing
361
The journal of brand management : an international journal
353
Journal of marketing communications
349
Journal of advertising research
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing management : MM
324
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
324
Journal of travel and tourism marketing
322
Marketing letters : a journal of research in marketing
308
Cogent business & management
299
Tourism management : research, policies, practice
299
Journal of the Academy of Marketing Science
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
International journal of advertising : the review of marketing communications
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
286
Journal of business ethics : JOBE
281
Journal of economic psychology : research in economic psychology and behavioral economics
275
Technological forecasting & social change : an international journal
271
International journal of contemporary hospitality management
266
more ...
less ...
Source
All
ECONIS (ZBW)
93,177
USB Cologne (EcoSocSci)
2,772
RePEc
1,891
EconStor
879
BASE
233
ArchiDok
67
USB Cologne (business full texts)
66
OLC EcoSci
51
Other ZBW resources
13
more ...
less ...
Showing
91
-
100
of
99,149
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
92
Verbraucher
- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
93
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Hoboken, NJ : Wiley
;
1992-1995: Hillsdale, NJ [u.a.]
;
…
-
1.1992 -
Persistent link: https://www.econbiz.de/10000501388
Saved in:
94
Consumer input for marketing decisions
Fornell, Claes
-
1976
Persistent link: https://www.econbiz.de/10000049883
Saved in:
95
Kaufentscheidungen beschränkt rational handelnder Konsumenten : ein Ansatz zur Ableitung des Wahlhandlungsbereichs
Beier, Udo
-
1974
Persistent link: https://www.econbiz.de/10000049958
Saved in:
96
Consumer emancipation and economic development : the case of Thailand
Thorelli, Hans B.
-
1982
Persistent link: https://www.econbiz.de/10000052127
Saved in:
97
Consumer information systems and consumer policy
Thorelli, Hans B.
;
Thorelli, Sarah V.
-
1977
Persistent link: https://www.econbiz.de/10000053247
Saved in:
98
Der aktive Konsument in der Dienstleistungsgesellschaft : zur politischen Ökonomie des tertiären Sektors
Gartner, Alan
-
1978
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000062480
Saved in:
99
Informationspolitik für Konsumenten
Kruse, Jörn
-
1979
Persistent link: https://www.econbiz.de/10000063843
Saved in:
100
Die Macht aktiver Konsumenten : aktive Einflußnahme von Konsumenten auf das Marketing privater Konsumgüteranbieter unter wirkungsorientiertem Aspekt
Specht, Günter
-
1979
Persistent link: https://www.econbiz.de/10000064199
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->