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Customer retention is a serious concern for the organizations around the world. They want to retain employees so their profits can elevate but for the fulfillment of this desire, satisfaction and loyalty levels of employees need to be taken care of while making them work for the organization....
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Clienteles are the souls of any trade. Telecommunication being a service-oriented occupation persistently puts incomparability to trace out techniques of making regulars contented and delighted. Analysing this importation, this exploration was piloted to demarcate what makes customer...
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The mobile telecommunication (telecom) sector has become the basic source of information now-a-days especially in Cameroon. It is used to transfer and deliver information through voice, video, data, graphics, and more at perpetually increasing speeds. The quality of mobile services does not only...
Persistent link: https://www.econbiz.de/10013222305
In the past few decades, growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product...
Persistent link: https://www.econbiz.de/10013249760
The Indian telecommunication industry,mainly mobile phone services is is undergoing a high growth not only in India but worldwide.This industry has contributed substantially towards the nation's Gross Domestic Product. Telecom operators due to tight completion hadto concentrate more on customer...
Persistent link: https://www.econbiz.de/10012829546
This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry …
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