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Prioritisation of agile characteristics in products using fuzzy AHP approach through the referencing of the features of mobile phones

Thilak, V. M. M.; Devadasan, S.R.; Vinod, M.; Sunil, D. T. - In: International journal of business information systems : … 29 (2018) 2, pp. 233-267

Persistent link: https://www.econbiz.de/10011980266

Applying fuzzy clustering to examine marketing strategy of tourism brand in mobile internet era

Jin, Yuping - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 29-41

Persistent link: https://www.econbiz.de/10012036015

Utilizing the hierarchy structural fuzzy analytical network process model to evaluate critical elements of marketing strategic alliance development in mobile telecommunication indu...

Tang, Jia-Wei; Hsu, Tsuen-Ho - In: Group decision and negotiation 27 (2018) 2, pp. 251-284

Persistent link: https://www.econbiz.de/10011817416

Fuzzy-based trusted security for mobile grid systems

Shanmugam, Kavitha Bharathi; Vengataasalam, S. - In: International journal of networking and virtual … 18 (2018) 3, pp. 211-226

Persistent link: https://www.econbiz.de/10011924458

Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry

Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, … - In: Journal of strategic marketing 28 (2020) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012202791

Digital marketing and consumer engagement ; Volume 1

2018

Persistent link: https://www.econbiz.de/10011758597

Understanding workers' adoption of productivitymobile applications : a fuzzy set qualitativecomparative analysis (fsQCA)

Urueña, Alberto; Arenas, Álvaro E.; Hidalgo Nuchera, … - In: Economic research 31 (2018) 1,1, pp. 967-981

Persistent link: https://www.econbiz.de/10012488716

Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach

Nalluri, Venkateswarlu; Mayopu, Richard G.; Chen, Long-Sheng - In: Journal of modelling in management 19 (2024) 1, pp. 145-168

Persistent link: https://www.econbiz.de/10014486290

A modified EDAS model for comparison of mobile wallet service providers in India

Biswas, Sanjib Kr; Pamucar, Dragan - In: Financial innovation : FIN 9 (2023) 1, pp. 1-31

The present paper has two-fold purposes. First, the current work provides an integrated theoretical framework to compare popular mobile wallet service providers based on users' views in the Indian context. To this end, we propose a new grey correlation-based Picture Fuzzy-Evaluation based on...

Persistent link: https://www.econbiz.de/10014288978

The feature classification method of mobile e-commerce big data under the webcast mode

Li, Jie - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 244-256

Persistent link: https://www.econbiz.de/10015066170