Purpose – The purpose of this study is to investigate dissimilar effects of the country image on consumers' brand image and purchase intention by differently perceived nationality groups. Design/methodology/approach – One Korean manufacturer, Samsung, is chosen to verify the proposed...

Purpose – This study seeks to suggest and test an important moderator, organizational encouragement, which plays between working hard, and two outcome variables, creativity and performance. This study also aims to test the traditional inferences and conclusions in the creativity literature in...

Purpose – The purpose of this paper is to compare and validate the results of two clustering methods for the segmentation of the market for prestige cosmetics in Korea, and to draw conclusions about their general practical usability. Design/methodology/approach – Segmentation schemes based...

Purpose – The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting...

Purpose The purpose of this study was to investigate South Korean women entrepreneurs’ motivations to start a business, the challenges they faced in business development and key factors that contributed to their career success. Design/methodology/approach The authors conducted semi-structured...

Purpose This paper aims to validate the Korean version of the decent work scale and examine the relationship between decent work and work engagement. Design/methodology/approach After completing translation and back translation, the authors surveyed 266 Korean employees from various...

Purpose The purpose of this paper was to explore how the two groups of action learning experts (Korean and non-Korean experts) define success of action learning to see whether there are any cultural differences. To this end, the authors conducted a total of 44 interviews with action learning...

Purpose This study aims to identify people’s perceptions of what behaviourally differentiates effective managers from ineffective managers within a South Korean (SK) public sector organization, and the extent to which the findings are similar or different to those of an equivalent previous...

Purpose The purpose of this qualitative study is to explore how highly educated women respond to career chance events in a Korean context where traditional cultural values and male-dominated organizational culture coexist. Design/methodology/approach The authors conducted 50 semi-structured...

Purpose Global gender diversity and equality indexes have been developed to promote gender diversity and equality at the country level, but it is difficult to see how those indexes are applied to organizations on a daily basis. The purpose of this study is to examine the application of...