External validity of market segmentation methods
Year of publication: |
2011
|
---|---|
Authors: | Kim, Taehyun ; Lee, Hoon‐Young |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 1/2, p. 153-169
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market segmentation | Cosmetics | South Korea |
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