Purpose – This study aims to analyze the relationships between Chinese students' behavioral intentions, satisfaction, service quality, perceived value, and university image. A multi-level modeling approach is used to examine the relationships between these higher order constructs. In addition,...

Purpose – The purpose of this paper is to investigate how cooperative accounting education (CAE) programs jointly activated by an accounting institution and its cooperating CPA firms impact the students’ satisfaction with practising what they have learned in work placement....

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...

This paper examines how students’ characteristics affect their level of satisfaction with their academic degree. For this analysis we draw data from a survey answered by graduate students. This survey was conducted at a public university in Spain from 2001 to 2004. The fact that students...

The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private...

Purpose – The purpose of this paper is to investigate how cooperative accounting education (CAE) programs jointly activated by an accounting institution and its cooperating CPA firms impact the students’ satisfaction with practising what they have learned in work placement....

The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing...

Se ha llevado a cabo un análisis comparativo entre un modelo con enfoque de medición formativo, otro reflexivo y un tercero de antecedentes, de las dimensiones de la calidad de servicio de docencia. Previamente se diseñaron instrumentos válidos y fiables para la medición de la calidad de...