The paint industry in India is broadly classified into two categories: organized sector and unorganized sector. Multinational and big Indian companies form the organized sector, whereas the small- and medium-scale industries which produce paints for the local market form the unorganized sector....

Gallons of studies have been conducted regarding the customers’ satisfaction and their underlying factors. But, if the same individual is the shopper of both the organized and unorganized retail stores, then how much his/her satisfaction differs from any one retail format to the other retail...