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Applying an empathic design model to gain an understanding of consumers' cognitive orientations and develop a product prototype

Luh, Ding-Bang; Ma, Chia-Hsiang; Hsieh, Ming-Hsuan; … - In: Journal of industrial engineering and management : JIEM 5 (2012) 1, pp. 229-258

Purpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both situations meaning that firms are unable to precisely adopt consumer...

Persistent link: https://www.econbiz.de/10011900115

The entrepreneurial start-up process : the role of social captial and the social economic condition

Chuluunbaatar, Enkhbold; Ottavia; Luh, Ding-bang; Kung, … - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 43-71

Persistent link: https://www.econbiz.de/10009356697

SME loan decision making process : the declining role of human capital

Ottavia; Chuluunbaatar, Enkhbold; Kung, Shiann-far; … - In: Asian Academy of Management journal : AAMJ 16 (2011) 2, pp. 29-52

Persistent link: https://www.econbiz.de/10009408714

A taxonomy of creative tourists in creative tourism

Tan, Siow-kian; Luh, Ding-bang; Kung, Shiann-far - In: Tourism management : research, policies, practice 42 (2014), pp. 248-259

Persistent link: https://www.econbiz.de/10010355130

The entrepreneurial start-up process : the role of social captial and the social economic condition

Chuluunbaatar, Enkhbold; Ottavia; Luh, Ding-bang; Kung, … - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 43-71

Persistent link: https://www.econbiz.de/10009956541

SME loan decision making process : the declining role of human capital

Ottavia; Chuluunbaatar, Enkhbold; Kung, Shiann-far; … - In: Asian Academy of Management journal : AAMJ 16 (2011) 2, pp. 29-52

Persistent link: https://www.econbiz.de/10009956550

A MODEL OF ‘CREATIVE EXPERIENCE’ IN CREATIVE TOURISM

Tan, Siow-Kian; Kung, Shiann-Far; Luh, Ding-Bang - In: Annals of tourism research : ATR ; a social sciences journal 41 (2013), pp. 153-174

Persistent link: https://www.econbiz.de/10010098260

Consumer emotional experience research on online clothing tactile attributes : evidence from physiological polygraph

Mo, Xiaohong; Luh, Ding-Bang - In: Journal of fashion marketing and management 27 (2023) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10014289006