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Exploring how the effect of attributes varies with fashion product e‐tailer type

Lee, Jihyun; Lee, Yuri - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 462-476

fashion product purchase situations according to e‐tailer types. Design/methodology/approach – A quantitative study with a … a result of the study, e‐tailers were classified into three types: comprehensive mall, fashion specialty mall, and … the limited brand mall, whereas variety was the only significant dimension for the fashion specialty mall. According to …

Persistent link: https://www.econbiz.de/10014867977

Attitude toward internet web sites, online information search, and channel choices for purchasing

Seock, Yoo‐Kyoung; Norton, Marjorie - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 571-586

Purpose – This study aims to examine the influence of attitudes toward particular clothing web sites, specifically favorite ones, on information search at those web sites and on the choice to purchase items from those web sites and from non‐internet channels after finding the items at the...

Persistent link: https://www.econbiz.de/10014867984

Response to activewear apparel advertisements by US baby boomers

Zurcher Wray, Anja; Nelson Hodges, Nancy - In: Journal of Fashion Marketing and Management: An … 12 (2008) 1, pp. 8-23

Purpose – The purpose of this paper is to examine the importance of cognitive‐ versus chronological‐age factors in activewear apparel advertisements targeting female baby boomers in the USA. Design/methodology/approach – A total of 50 female participants aged 41‐65 were asked to view...

Persistent link: https://www.econbiz.de/10014867988

Consumer‐based brand equity

Jung, Jaehee; Sung, Eunyoung - In: Journal of Fashion Marketing and Management: An … 12 (2008) 1, pp. 24-35

/value – With a lack of brand equity studies on fashion products and even fewer studies of cross‐cultural comparisons in brand …

Persistent link: https://www.econbiz.de/10014867989

The effects of facial image and cosmetic usage on perceptions of brand personality

Guthrie, Michelle; Kim, Hye‐Shin; Jung, Jaehee - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 164-181

Purpose – This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands. Design/methodology/approach – An...

Persistent link: https://www.econbiz.de/10014867998

The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi‐channel environment

Lee, Hyun‐Hwa; Kim, Jihyun - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 193-216

percent reported that they never shopped from TV shopping channels. Confident/fashion‐conscious shopping orientation and … via multi‐channels. Both confident/fashion‐conscious consumers and mall shopping‐oriented shoppers were more satisfied …

Persistent link: https://www.econbiz.de/10014868000

A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China

Rahman, Osmud; Zhu, Xiuli; Liu, Wing‐sun - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 217-231

confinement to a specific product – pyjamas. The results of this study are useful for fashion designers and marketers to … implications for fashion practitioners to develop their product and business in China. …

Persistent link: https://www.econbiz.de/10014868001

High‐involvement and low‐involvement products

Radder, Laetitia; Huang, Wei - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 232-243

Purpose – Knowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university....

Persistent link: https://www.econbiz.de/10014868002

Intergenerational perceptions of market cues among US apparel consumers

Moore, Marguerite; Carpenter, Jason M. - In: Journal of Fashion Marketing and Management: An … 12 (2008) 3, pp. 323-337

Purpose – This paper aims to examine differences in generational perceptions of market cues related to price, quality and shopping enjoyment in the apparel retailing context. Design/methodology/approach – A cross‐section of US apparel consumers ( n =342) constitutes the sample for the...

Persistent link: https://www.econbiz.de/10014868008

Tourists' satisfaction levels and shopping preferences under the solo travel policy in Hong Kong

Liu, Shuk‐Ching; Choi, Tsan‐ming; Tak Lee, Wing - In: Journal of Fashion Marketing and Management: An … 12 (2008) 3, pp. 351-364

fashion retailers in Hong Kong. Design/methodology/approach – An empirical research method with surveys was employed … – The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some … research to study mainland tourists' shopping behavior towards Hong Kong fashion retailers under the STP. This study is one of …

Persistent link: https://www.econbiz.de/10014868010