Showing 203,271 - 203,280 of 205,313
Purpose – The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation to the respondents' philosophies of human nature. Design/methodology/approach – An existing ethical...
Persistent link: https://www.econbiz.de/10014868011
clothing (proxy), based on a mix constituted by “brand name, functionality and fashion”. Findings – The results showed that …
Persistent link: https://www.econbiz.de/10014868014
Purpose – The purpose of this paper is to investigate Hispanic consumers' shopping orientations and their apparel retail store evaluation criteria and to examine age and gender differences in their shopping orientations and retail store evaluation criteria. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014868018
Purpose – The purpose of this paper is to investigate whether ethnic consumers' consumption of cultural apparel, and attributional responses related to their consumption, is predicted by their strength of ethnic identification. The study also examined whether the consumption of cultural...
Persistent link: https://www.econbiz.de/10014868021
Purpose – The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers' confidence in and risk perceptions about the post‐purchase...
Persistent link: https://www.econbiz.de/10014868022
Purpose – The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students. Design/methodology/approach – A total of 872 Korean college students from three different Korean university campuses completed three‐part...
Persistent link: https://www.econbiz.de/10014868026
Purpose – This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness …, fashion innovativeness, buying impulsiveness, and consideration of return policies. Pearson correlation and multiple linear … predictors of frequency of apparel returns. Fashion innovativeness was not significantly related to participants' apparel return …
Persistent link: https://www.econbiz.de/10014868028
recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in …
Persistent link: https://www.econbiz.de/10014868029
Purpose – The objective of the paper is to examine the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention. Design/methodology/approach – An experiment with a 2×2 (well known versus unknown brand name, promotion versus no promotion)...
Persistent link: https://www.econbiz.de/10014868035
meaningful to examine consumer attitudes and mobile technology use intentions for fashion goods due to its extensive usage of …
Persistent link: https://www.econbiz.de/10014868039