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Frontline employees' visual appearance is important in many service industries. Positive emotion displays are especially crucial, as are aesthetic displays such as dress color. However, emotion and aesthetic displays have commonly been examined independently of each other in marketing research....
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Purpose: Studies report that frontline employees frequently discriminate against overweight customers, a group of vulnerable consumers that is growing worldwide. However, because most discrimination by frontline employees is covert, the authors ask whether overweight customers perceive...
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