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"Behavioral Innovation demystifies the question of "What does it take to be more innovative?" by introducing the idea that innovation is much more of a behavior than a theory or corporate-defined initiative. Like any other behavioral change (losing weight, getting stronger, playing the piano,...
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1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited -- 2. The Value of Thoughtfulness? -- 3. The Growth of the Homo Psychologicus – Optimization Theory as a Replacement for Positioning Theory -- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus -- 5. BHI: A New...
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