Toward a psychology of consumer creativity
Year of publication: |
2008
|
---|---|
Authors: | Burroughs, James E. ; Moreau, C. Page ; Mick, David Glen |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 1011-1038
|
Subject: | Verbraucher | Consumers | Kreativität | Creativity | Psychologie | Psychology | Konsumentenverhalten | Consumer behaviour |
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