In this work, we examine how sharing-economy platforms affect durable goods purchase. On the one hand, the introduction of such platforms may cannibalize sales, as they may change the decision-making calculus of consumers by offering a lower cost “rental” option in lieu of purchase. On the...

Dieses Essential beleuchtet die Auswirkungen des Megatrends Urbanisierung und sucht nach logistischen Lösungen unter besonderer Berücksichtigung der digitalen und mobilen Revolution. Weltweit ziehen Menschen in großer Zahl in die Städte – mit schwerwiegenden logistischen Folgen: Während...

This article illustrates the use of multi-agent modelling and prediction of consumer goods markets. A behavioral model incorporating utility based rational choice enhanced with psychological drivers is presented to study a typical market, characterized by repeat purchase incidences by...