Similar Search Results

Investigating reviewers' intentions to post fake vs. authentic reviews based on behavioral linguistic features

Kim, Jong Min; Park, Keeyeon Ki-cheon; Mariani, Marcello M. - In: Technological forecasting and social change : an … 198 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015076569

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform

Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10014584195

Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior

Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178

Persistent link: https://www.econbiz.de/10009754669

Effectiveness of social network sites for influencing consumer purchase decisions

Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634

Persistent link: https://www.econbiz.de/10010231592

Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM

Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123

Persistent link: https://www.econbiz.de/10010387377

Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors

Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10010347824

A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour

Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124

Persistent link: https://www.econbiz.de/10010394713

Viral advertising : message quality, trust and consumers intention to share the content in social media

Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10012140188

I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses

Nor Azimah Kamaruddin; Lennora Putit; Amily Fikry - In: International journal of electronic marketing and … 15 (2024) 3, pp. 308-329

Persistent link: https://www.econbiz.de/10015063981