In: Strategic Direction 20 (2004) 7, pp. 28-29
There’s a broad, smiley, grin in the face of “Jack”, the corporate mascot of Jack in the Box (JBX), one of the leading fast‐food restaurant chains in the USA. And why wouldn’t he be smiling, being the figurehead of a company that has got more than 1,940 outlets in 17 states and 44,000...