Murphy, William H.; Leonard, Denis - In: Journal of Small Business and Enterprise Development 23 (2016) 4, pp. 1104-1119
quality management (QM) by providing insights from small business owners who are committed advocates of QM. By so doing, to … encourage small business owners to see that QM is right – and possible – for any small business wanting to improve performance …-ended questions. Study participants were ten owners of small family-owned business winners of a National Quality Award (National …