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Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal for East European Management Studies 14 (2009) 1, pp. 86-104

The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...

Persistent link: https://www.econbiz.de/10010322977

Establishing and restructuring marketing channels: an exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10003819852

The link between customer satisfaction and price sensitivity : an investigation of retailing industry in Taiwan

Low, Wen-shinn; Lee, Jeng-da; Cheng, Soo-may - In: Journal of retailing and consumer services 20 (2013) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10009701674

Establishing and restructuring marketing channels : an exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10009788269

The exercise and acceptance of power in an industrial channel dyad

Low, Wen-Shinn; Lee, Han-Tzong - In: Journal of business-to-business marketing 23 (2016) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10011515733

Buyer-supplier networks : an exploratory study of Taiwanese fastener firms in China

Goh, Mark; Low, Wen-Shinn - In: Journal of Asian business 21 (2005) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10003402074

Buyer-Supplier Networks: An Exploratory Study of Taiwanese Fastener Firms in China

Goh, Mark; Low, Wen-Shinn - In: Journal of Asian business 21 (2005) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10007390718

A Comparison Study of Manufacturing Industry in Taiwan and China: Manager's Perceptions of Environment, Capability, Strategy and Performance

Low, Wen-Shinn; Cheng, Soo May - In: Asia Pacific business review 12 (2006) 1, pp. 19-38

Persistent link: https://www.econbiz.de/10006011333

Establishing and restructuring marketing channels: an exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal for East European management studies : JEEMS 14 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10009858372

Less painful punitive actions : moderating effects of the relationship between coercive influence strategies and satisfaction on channel dyads

Low, Wen-Shinn; Lee, Jeng-Da - In: Journal of Inter-Organizational Relationships 28 (2022) 3/4, pp. 65-83

Persistent link: https://www.econbiz.de/10014330954