Today's market is characterised by a crisis of global proportions, which is also clearly reflected in tourism. Tourist destinations are investing more into tourism development, seeking to ensure competitiveness by adjusting to the requirements of the tourism demand. It is assumed that a...

In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on...

In the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor experience and enhance the destination image....

The basic organizational goals of the going concern concept are focused on the creation and capture of value. Value creation and value delivery in the context of value retention can be achieved by establishing sustainable confidence between a customer, service provider and society. Therefore it...

Purpose – Tourism demand for destinations, services and facilities is changing rapidly and only the destinations with high adaptability can expect to survive. Tourists prefer destinations with strong brands that guarantee a high level of service quality and are prepared to pay for it. Design...