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Conceptualizing content marketing: a delphi approach

Vollero, Agostino; Palazzo, Maria - In: MERCATI E COMPETITIVITÀ 2015/1 (2015) 1, pp. 25-44

Il content marketing (CM) è stato descritto, soprattutto in ambito professionale, come un nuovo approccio nella pratica della comunicazione di marketing in grado di raggiungere una serie di obiettivi specifici (coinvolgimento del cliente, brand awareness, ecc.). Nonostante la sua diffusione...

Persistent link: https://www.econbiz.de/10011246139

From SWOT, a bidimensional diagnostic tool, to a new 3D strategic model

Cusi, Alberto; Ferri, Antonella; Micozzi, Alessandra; … - In: The TQM journal : the international review of … 36 (2024) 4, pp. 992-1019

Persistent link: https://www.econbiz.de/10014547904

A comparative analysis between US and Italian food companies on stakeholder realtionship via websites

Siano, Alfonso; Siglioccolo, Mario; Palazzo, Maria - In: International journal of electronic customer … 4 (2010) 2, pp. 180-195

Persistent link: https://www.econbiz.de/10009887558

Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses

Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011) 1, pp. 57-72

Persistent link: https://www.econbiz.de/10009287860

Handbook of research on achieving sustainable development goals with sustainable marketing

Gigauri, Iza (ed.); Palazzo, Maria (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014246709

Energy transition in European Union : challenges and opportunities

Popescu, Catalin; Panait, Mirela; Palazzo, Maria; … - In: Energy Transition : Economic, Social and Environmental …, (pp. 289-312). 2022

Persistent link: https://www.econbiz.de/10013370772

A systematic literature review of food sustainable supply chain management (FSSCM) : building blocks and research trends

Palazzo, Maria; Vollero, Agostino - In: The TQM journal : the international review of … 34 (2022) 7, pp. 54-72

Persistent link: https://www.econbiz.de/10013537701

Performance management and sustainable development : an exploration of non-financial performance of companies with foreign capital in Romania

Vasile, Valentina; Panait, Mirela; Piciocchi, Paolo; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 371-400

Persistent link: https://www.econbiz.de/10013461645

Do Family Firms Pay More Attention to Audit Fees and Audit Choices than Non-Family Firms?

Izadi, Javad; Pratt, Maurice; Khorashadi, Mohammad; … - 2023

PurposeThe main aim of this paper is to examine auditor choice and audit fees in family firms on the Tehran Stock Exchange.Design/methodology/approachThe hypotheses set are tested by analysing all firms except financial firms listed on the Tehran Stock Exchange for the period of 10 years, using...

Persistent link: https://www.econbiz.de/10014359660

Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector

Madawala, Kalani; Foroudi, Pantea; Palazzo, Maria - In: Journal of retailing and consumer services 74 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014364030