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Hedonic and utilitarian drivers of customer engagement
Żyminkowska, Katarzyna - In: Central European business review : CEBR 7 (2018) 4, pp. 15-33
Persistent link: https://www.econbiz.de/10011965734
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Customer engagement in theory and practice : a marketing management perspective
Żyminkowska, Katarzyna - 2019
Persistent link: https://www.econbiz.de/10011982348
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Stimulating academic entrepreneurship by universities : the satisfaction and preferences of students and academics
Żyminkowska, Katarzyna - In: Academic entrepreneurship in international context : …, (pp. 100-109). 2019
Persistent link: https://www.econbiz.de/10012227010
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Review of customer activism concepts : implications for customer engagement management
Żyminkowska, Katarzyna - In: Insights, innovation, and analytics for optimal …, (pp. 49-65). 2021
Persistent link: https://www.econbiz.de/10012505651
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Effects of customer engagement behavior
Żyminkowska, Katarzyna; Żyminkowski, Tomasz; … - In: Journal of economics & management 28 (2017) 2, pp. 133-159
Persistent link: https://www.econbiz.de/10011741682
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Academic entrepreneurship in international context : the Visegrad countries' perspective
Żyminkowska, Katarzyna (ed.) - 2019
Persistent link: https://www.econbiz.de/10012138323
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Survey methodology and sample description
Żyminkowska, Katarzyna; Barcik, Agnieszka; Dziwiński, … - In: Academic entrepreneurship in international context : …, (pp. 68-74). 2019
Persistent link: https://www.econbiz.de/10012227006
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Customer Engagement in Theory and Practice : A Marketing Management Perspective
Żyminkowska, Katarzyna - 2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...
Persistent link: https://www.econbiz.de/10012396173
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The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna; Perek-Białas, Jolanta; … - In: International journal of consumer studies 47 (2023) 1, pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
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Entrepreneurship Education and Pedagogy in Central and Eastern European Countries : Critical and Pragmatic Perspectives
Żyminkowska, Katarzyna (ed.);  … - 2024
Part 1: Entrepreneurship Pedagogy Interventions Across Education Levels and Disciplines Experiential Methods in Entrepreneurship Education at the University Level: A Cross-Country InvestigationKatarzyna Żyminkowska Student Consulting in the Didactics of Management ⁰́₃ Initial Experience...
Persistent link: https://www.econbiz.de/10014493559