Review of customer activism concepts : implications for customer engagement management
Katarzyna Żyminkowska
| Year of publication: |
2021
|
|---|---|
| Authors: | Żyminkowska, Katarzyna |
| Published in: |
Insights, innovation, and analytics for optimal customer engagement. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-3919-4. - 2021, p. 49-65
|
| Subject: | Customer engagement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3919-4.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505651