Beck, Susanne; Kenning, Peter - In: International Journal of Retail & Distribution Management 43 (2015) 12, pp. 1126-1143
strategic advantage regarding NPA when choosing retailer that are perceived as family firms. Design …/methodology/approach – Conducting an online survey, the authors tested whether the family firm image (FFI) of a retailer’s brand influences customers … authors show that aside from increasing trustworthiness, a retailer’s FFI creates a substantial strategic advantage that …