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The effect of fit between manufacturing strategy, strategic orientation, and marketing strategy on business performance
Chen, Yue-Yang; Wu, I-Jen; Tsai, I-Chen - In: International journal of management, economics and … 7 (2018) 4, pp. 301-320
examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
Persistent link: https://www.econbiz.de/10011956543
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The Effect of Fit Between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance
Chen, Yue-Yang - 2019
examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
Persistent link: https://www.econbiz.de/10012896253
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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de/10012601067
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Patterns of the distribution of the demand of end-consumers among retailers in the zone of their residence
Galkin, Andrii; Zaytsev, Vitaliy; Shyshkin, Viktor; … - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 145-158
The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is...
Persistent link: https://www.econbiz.de/10012650756
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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de/10012024174
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Castrol India Limited : Managing in Challenging Times
Anand, Manoj - 2020
Difficult times have their own merits. This is as much true for an individual as it is for an organization. These are the times when the entire organization gets an opportunity to display its resilience through its innovative skills and creative abilities. Naveen K. Kshatriya, Chief Executive...
Persistent link: https://www.econbiz.de/10014028602
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Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
Sprimont, Pierre-Antoine - In: Revue Finance Contrôle Stratégie 6 (2003) 3, pp. 137-159
(VF)Cet article analyse le contrôle des forces de vente comme déterminant de leur performance. Trois stratégies de différenciation sont mobilisées en tant que facteurs explicatifs du contrôle et de la performance des vendeurs. Les résultats obtenus auprès d'un échantillon de 182...
Persistent link: https://www.econbiz.de/10005604408
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How do consumers react in front of individual and combined sustainable food labels? A UK focus group study
Sirieix, L.; Delanchy, M.; Remaud, H.; Zepedad, L. - Unité Mixte de Recherche Marchés, Organisations, … - 2011
. However, the results also indicate the importance of familiarity, trust and, fit between combinations of labels as well as …
Persistent link: https://www.econbiz.de/10009145641
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Effet du parrainage sur l'image de marque : le rôle de la congruence
Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2003
-event fit through its two dimensions, relevancy and expectancy (Heckler & Childers 1992). The sponsor-event pairing fits when … this pairing is relevant and expected and it does not fit when the pairing is not relevant and unexpected. The effect of … the fit on the brand image is supposed to be curvilinear: this effect is the highest when the sponsor-event pairing is …
Persistent link: https://www.econbiz.de/10011072090
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Effet du parrainage sur l'image de marque : le rôle de la congruence.
Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine
-event fit through its two dimensions, relevancy and expectancy (Heckler & Childers 1992). The sponsor-event pairing fits when … this pairing is relevant and expected and it does not fit when the pairing is not relevant and unexpected. The effect of … the fit on the brand image is supposed to be curvilinear: this effect is the highest when the sponsor-event pairing is …
Persistent link: https://www.econbiz.de/10008465004