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Investigating the Determinants and Outcomes of Market Orientation : Evidence from Bangladesh Banks
Zebal, Mostaque Ahmed - 2012
This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in...
Persistent link: https://www.econbiz.de/10013113720
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Development of Marketing Orientation in Small and Medium-Sized Enterprises Evidence from Eastern Europe
Kobylanski, Andrzej - 2011
One of the most important aspects that determine an organization's market position is the entrepreneurs' approach to market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation development in SMEs in the country of Eastern Europe, where...
Persistent link: https://www.econbiz.de/10013122772
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Evidence on Internet Communication Management Strategies for Luxury Brands
Geerts, Angy - 2011
not fit into a luxury brand's management of the values of rarity. The methodology analyses factors that can impact the …
Persistent link: https://www.econbiz.de/10013123136
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Marketing the Hotel Sector in Economic Crisis Evidence from Mauritius
Naidoo, Perunjodi - 2011
The rapid spread of the economic crisis has affected the number of international tourist arrivals and the hotel industry in many regions of the world with dwindling occupancy rates. Tourists are more likely to be price sensitive and change their buying patterns during periods of economic...
Persistent link: https://www.econbiz.de/10013123230
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Do Female Consumers Have Higher Ethical Perceptions of Marketing?
Green, Robert D. - 2011
Studies have found either females being more ethical than males or no significant differences. Ethical evaluations and judgments lead to intentions, and behavior. Furthermore, marketing activities create positive, e.g., ethical, or negative, e.g., unethical, perceptions of firms' market...
Persistent link: https://www.econbiz.de/10013123233
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Limited Edition Products : When and When Not to Offer Them
Balachander, Subramanian - 2011
Many brands today introduce limited edition (LE) products as part of their product line. However, little is known about the conditions under which a brand should introduce an LE product or the competitive implications of doing so. We investigate this issue using a game theoretic model of a...
Persistent link: https://www.econbiz.de/10013123900
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What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance
Bezawada, Ram - 2012
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results about price and promotional sensitivity...
Persistent link: https://www.econbiz.de/10013098405
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Cause’s Attributes Influencing Consumer’s Purchasing Intention : Empirical Evidence from Pakistan
Waqas, Jehanzaib - 2012
cause's participation for consumer, fit between the brand and the cause, cause importance, congruence between the firm … effective CRM campaign to fit with goals of corporate, which adds some valuable insights or new ideas to develop essential … variables: the degree of cause's participation for consumer; fit between the brand and the cause; cause importance; congruence …
Persistent link: https://www.econbiz.de/10013107096
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Exploring Branding in Business Markets in India
Havaldar, Krishna K. - 2012
Purpose: The study examines branding in business markets in India. The objectives of the study were to understand the importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing.Method: The study was exploratory in nature. Data...
Persistent link: https://www.econbiz.de/10013107627
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Dynamics of Market Orientation in Croatian Economy
Grbac, Bruno - 2013
It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the literature analysis, we proposed a hypothetical model which relies on...
Persistent link: https://www.econbiz.de/10013082278