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advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …
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An increasingly popular trend in online businesses is the adoption of the freemium model, in which premium features are provided along with free features. By providing free features to a large fraction of users and by managing the social interactions between users and their friends, online...
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