Showing 1 - 10 of 92
Persistent link: https://www.econbiz.de/10012027586
Persistent link: https://www.econbiz.de/10011996810
Persistent link: https://www.econbiz.de/10012111226
Persistent link: https://www.econbiz.de/10011876914
Persistent link: https://www.econbiz.de/10011776596
Persistent link: https://www.econbiz.de/10011705664
Purpose: The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach: An online survey is conducted in Beijing and Shanghai. A random sampling...
Persistent link: https://www.econbiz.de/10012065849
Persistent link: https://www.econbiz.de/10009713457
Persistent link: https://www.econbiz.de/10003001395
Persistent link: https://www.econbiz.de/10013040760