The plight of humanity : online impulse shopping in China
Year of publication: |
2017
|
---|---|
Authors: | Akram, Umair ; Peng, Hui ; Khan, Muhammad Kaleem ; Saduzai, Sehrish Khan ; Akram, Zubair ; Bhati, Misbah Hayat |
Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 36.2017, 1, p. 73-90
|
Subject: | "Double eleven" shopping festival | e-commerce | online impulse buying | hedonic web browsing | utilitarian web browsing | perceived usefulness | perceived ease of use | China | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Website | Social Web | Social web | Internet |
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