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Developing improvisation skills : the influence of individual orientations

Mannucci, Pier Vittorio; Orazi, Davide C.; Valck, … - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 612-658

Persistent link: https://www.econbiz.de/10012608440

Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system

Barrios, Andrés; Valck, Kristine de; Shultz, Clifford J.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 185-197

Persistent link: https://www.econbiz.de/10011618666

Using an experiential business game to stimulate sustainable thinking in marketing education

Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180

Persistent link: https://www.econbiz.de/10010204765

Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

Bascoul, Ganal; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180

Persistent link: https://www.econbiz.de/10010152186

One brand, many trajectories : narrative navigation in transmedia

Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681

Persistent link: https://www.econbiz.de/10012799035

How information use turns diversity into creativity

Yong, Kevyn; Dahlin, Kristina; De Valck, Kristine - 2011

Persistent link: https://www.econbiz.de/10012165073

Virtual communities: A marketing perspective

de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203

Persistent link: https://www.econbiz.de/10008257308

Virtual communities: A marketing perspective

de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-204

Persistent link: https://www.econbiz.de/10008891900

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W.J; … - 2014

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605...

Persistent link: https://www.econbiz.de/10014030800