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Customer satisfaction
Florès, Laurent - In: Market research handbook, (pp. 347-363). 2007
Persistent link: https://www.econbiz.de/10003548767
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Market research industry, tipping point or no return?
Florès, Laurent - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10011472521
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How open data may be leveraged to help develop a new "research paradigm"
Florès, Laurent - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 341-343
Persistent link: https://www.econbiz.de/10011919232
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Can blockchain really disrupt market research?
Florès, Laurent - In: International journal of market research 61 (2019) 5, pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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Talk to your customers : are newsletters and consumer magazines really efficient?
Florès, Laurent; Müller, Brigitte; Agrebi, Meriem; … - 2007
Persistent link: https://www.econbiz.de/10008798547
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Marketing management : a value-creation process
Jolibert, Alain; Mühlbacher, Hans; Florès, Laurent; … - 2012 - 2nd edition
Persistent link: https://www.econbiz.de/10009582249
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Innovation - PRODUCT EVOLUTION - What can research learn from biology? Can new brands evolve? Yes, if you set out to evolve them. Here's a technique that enables consumers to help...
Florès, Laurent; Whiting, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 10, pp. 45-48
Persistent link: https://www.econbiz.de/10006749863
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Études - Web 2.0 et études de marché : vers une nouvelle génération d'études de marché ?
Florès, Laurent - In: Revue française du marketing (2008) 220, pp. 7-16
Persistent link: https://www.econbiz.de/10008177911
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Adaptive Idea Screening Using Consumers
Toubia, Olivier; Florès, Laurent - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 342-360
Persistent link: https://www.econbiz.de/10007747538