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Customer satisfaction
Florès, Laurent
- In:
Market research handbook
,
(pp. 347-363)
.
2007
Persistent link: https://www.econbiz.de/10003548767
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2
Market research industry, tipping point or no return?
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10011472521
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3
How open data may be leveraged to help develop a new "research paradigm"
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 341-343
Persistent link: https://www.econbiz.de/10011919232
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4
Can blockchain really disrupt market research?
Florès, Laurent
- In:
International journal of market research
61
(
2019
)
5
,
pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
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5
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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6
Talk to your customers : are newsletters and consumer magazines really efficient?
Florès, Laurent
;
Müller, Brigitte
;
Agrebi, Meriem
; …
-
2007
Persistent link: https://www.econbiz.de/10008798547
Saved in:
7
Marketing management : a value-creation process
Jolibert, Alain
;
Mühlbacher, Hans
;
Florès, Laurent
; …
-
2012
-
2nd edition
Persistent link: https://www.econbiz.de/10009582249
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8
Innovation - PRODUCT EVOLUTION - What can research learn from biology? Can new brands evolve? Yes, if you set out to evolve them. Here's a technique that enables consumers to help...
Florès, Laurent
;
Whiting, Mark
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
10
,
pp. 45-48
Persistent link: https://www.econbiz.de/10006749863
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9
Études - Web 2.0 et études de marché : vers une nouvelle génération d'études de marché ?
Florès, Laurent
- In:
Revue française du marketing
(
2008
)
220
,
pp. 7-16
Persistent link: https://www.econbiz.de/10008177911
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10
Adaptive Idea Screening Using Consumers
Toubia, Olivier
;
Florès, Laurent
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10007747538
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