Kim, Hyejeong; Fiore, Ann Marie; Niehm, Linda S.; … - In: International Journal of Retail & Distribution Management 38 (2010) 2, pp. 133-154
Purpose – The purpose of this paper is to explore relationships between consumer innovativeness, market mavenism, shopping enjoyment, and beliefs, attitude, and patronage intentions toward pop‐up retail. Design/methodology/approach – A survey technique using a national sample of consumers...