Consumer receptiveness to international retail market entry
Year of publication: |
2010
|
---|---|
Authors: | Alexander, Nicholas ; Doherty, Anne Marie ; Carpenter, Jason M. ; Moore, Marguerite |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 38.2010, 3, p. 160-172
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International trade | Consumer behaviour | Retail trade | Country of origin | Competitive strategy |
-
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala, (2015)
-
Lin, Zhibin, (2015)
-
Swoboda, Bernhard, (2014)
- More ...
-
Consumer receptiveness to international retail market entry
Alexander, Nicholas, (2010)
-
Carpenter, Jason M., (2013)
-
Consumer receptiveness to international retail market entry
Alexander, Nicholas, (2010)
- More ...