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Dynamic aspects of brand management
Prymon, Marek - In: Economics, management and financial markets 11 (2016) 1, pp. 135-142
Persistent link: https://www.econbiz.de/10011809480
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Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos; Parganas, Petros; Chadwick, Simon - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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Managing a complex global circular economy business model : opportunities and challenges
Smith, Peter H.; Zils, Markus; Hawkins, Philip; Roper, … - In: California management review 60 (2018) 3, pp. 71-94
Persistent link: https://www.econbiz.de/10011858529
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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A conceptual framework for retro marketing in sport
Scola, Zach; Gordon, Brian S. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019