Advanced brand management : building and activating a powerful brand strategy
by Paul Temporal
| Year of publication: |
2019 ; Third edition
|
|---|---|
| Authors: | Temporal, Paul |
| Publisher: |
Petersfield, Hampshire : Harriman House |
| Subject: | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 302 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: Hoboken: Wiley, 2010 |
| ISBN: | 978-0-85719-589-0 ; 978-0-85719-590-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981993