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Hedonic and utilitarian drivers of customer engagement

Żyminkowska, Katarzyna - In: Central European business review : CEBR 7 (2018) 4, pp. 15-33

Persistent link: https://www.econbiz.de/10011965734

Stimulating academic entrepreneurship by universities : the satisfaction and preferences of students and academics

Żyminkowska, Katarzyna - In: Academic entrepreneurship in international context : …, (pp. 100-109). 2019

Persistent link: https://www.econbiz.de/10012227010

Review of customer activism concepts : implications for customer engagement management

Żyminkowska, Katarzyna - In: Insights, innovation, and analytics for optimal …, (pp. 49-65). 2021

Persistent link: https://www.econbiz.de/10012505651

Effects of customer engagement behavior

Żyminkowska, Katarzyna; Żyminkowski, Tomasz; … - In: Journal of economics & management 28 (2017) 2, pp. 133-159

Persistent link: https://www.econbiz.de/10011741682

Nowe koncepcje w nauce o marketingu i rynkach : księga jubileuszowa dedykowana profesorowi Leszkowi Żabińskiemu

Żyminkowska, Katarzyna (ed.) - Uniwersytet Ekonomiczny w Katowicach - 2018

Persistent link: https://www.econbiz.de/10011966796

Academic entrepreneurship in international context : the Visegrad countries' perspective

Żyminkowska, Katarzyna (ed.) - 2019

Persistent link: https://www.econbiz.de/10012138323

Survey methodology and sample description

Żyminkowska, Katarzyna; Barcik, Agnieszka; Dziwiński, … - In: Academic entrepreneurship in international context : …, (pp. 68-74). 2019

Persistent link: https://www.econbiz.de/10012227006

Customer Engagement in Theory and Practice : A Marketing Management Perspective

Żyminkowska, Katarzyna - 2019

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...

Persistent link: https://www.econbiz.de/10012396173

The effect of product category on customer motivation for customer engagement behaviour

Żyminkowska, Katarzyna; Perek-Białas, Jolanta; … - In: International journal of consumer studies 47 (2023) 1, pp. 299-316

Persistent link: https://www.econbiz.de/10014248864

Entrepreneurship Education and Pedagogy in Central and Eastern European Countries : Critical and Pragmatic Perspectives

Żyminkowska, Katarzyna (ed.); … - 2024

Part 1: Entrepreneurship Pedagogy Interventions Across Education Levels and Disciplines Experiential Methods in Entrepreneurship Education at the University Level: A Cross-Country InvestigationKatarzyna Żyminkowska Student Consulting in the Didactics of Management ⁰́₃ Initial Experience...

Persistent link: https://www.econbiz.de/10014493559