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Social Web
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22
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Internet marketing
15
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15
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14
Virales Marketing
14
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Stephen, Andrew T.
107
Chen, Zoey
17
Bart, Yakov
16
Toubia, Olivier
10
Pham, Michel Tuan
9
Grewal, Lauren
8
Galak, Jeff
7
Wilcox, Keith
7
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6
Thomaz, Felipe
6
Zhang, Yuchi
6
Andrews, Michelle
5
Chae, Inyoung
5
Datta, Hannes
5
Goldenberg, Jacob
5
Lehmann, Donald R.
5
Lurie, Nicholas H.
5
Rand, William
5
Abhishek, Vibhanshu
4
Avnet, Tamar
4
Coote, Leonard V.
4
Hoffman, Donna L.
4
Lee, Leonard
4
Luo, Xueming
4
Yao, Dai
4
Zubcsek, Peter P.
4
Coleman, Nicole Verrochi
3
Cotte, June
3
Dover, Yaniv
3
Giesler, Markus
3
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3
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3
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3
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3
VanBergen, Noah
3
Wood, Stacy
3
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2
Berger, Jonah A.
2
Custers, Anna
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research : JMR
7
Faculty & research / Insead : working paper series
6
Journal of marketing
6
Saïd Business School WP
5
Journal of Consumer Research
4
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4
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3
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Northeastern U. D’Amore-McKim School of Business Research Paper
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Psychology & Marketing
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The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
72
BASE
40
RePEc
6
OLC EcoSci
3
Other ZBW resources
2
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1
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
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2
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
3
Das gefährliche Spiel mit der Provokation
Berger, Jonah
;
Chen, Zoey
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
8
,
pp. 14-15
Persistent link: https://www.econbiz.de/10010386731
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4
When, why, and how controversy causes conversation
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
40
(
2013/2014
)
3
,
pp. 580-593
Persistent link: https://www.econbiz.de/10010202687
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5
Temporal contiguity and negativity bias in the impact of online word of mouth
Chen, Zoey
;
Lurie, Nicholas H.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 463-476
Persistent link: https://www.econbiz.de/10009786171
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6
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
7
When controversy sparks buzz : and when it doesn't
Berger, Jonah
;
Chen, Zoey
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10010343467
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8
More rational or more emotional than others? : lay beliefs about decision-making strategies
VanBergen, Noah
;
Lurie, Nicholas H.
;
Chen, Zoey
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10013177899
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9
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
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10
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
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