China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and … consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing … is having on the wine trade and how this shapes the future research agenda for wine business related to China. …

China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This … article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last … guidelines for communicating results effectively to different members of the wine trade. …