Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

Purpose: Sydney road in Melbourne is a multicultural experiment where Hipster youth culture contests the street space with a variety of immigrants from the Middle East and Indian subcontinent who consumer Halal food. This paper explores the relationship between these through an examination of...

This study explores the firm's readiness for developing emerging technology in e?business. By proposing a framework that captures technological, financial, and human capability within the firm and includes the environmental drivers of e?business, covering from partner willingness, capability,...

Integrating cross-company business process standards in an interorganizational system (IOS) context is an emerging phenomenon on several business fronts. The practice is viewed as an enabler towards solidifying business to business connections, streamlining cross-company processes and providing...