Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and...

Research on the association between abnormal audit fees (measuring audit effort) and financial misconduct has produced mixed results. The use of actual misstatements in this research creates small-sample inferences, introduces systematic selection bias, and reduces the scope of sample coverage....

Self-administered questionnaires permit relatively quick and inexpensive data collection from large, diverse, and representative respondent samples However, many marketing scholars have scrutinized and then questioned the quality of survey data derived in this way. One ongoing issue is...

Will behavioural and ‘big’ data replace or complement survey data (Miller, 2017; Sturgis & Luff, 2020)? Seemingly, the answer is the latter. Recent studies suggest no decline in consumer survey usage (Sturgis & Luff, 2020). Unlike behavioural and ‘big’ data, the enduring benefits of survey...

Sharing Copyrighted or Unauthorized Replications (SCOURing) is a common activity among some 80 million online file-swappers. Unfortunately, SCOURing is also an illegal activity. A better understanding of SCOURing could help to mitigate its practice. To that end, results from an empirical study...