type="main" xml:id="joca12015-abs-0001" The authors address some implications of recent legislation that will require calorie labeling for national chain restaurants. Drawing from the health halo and information disclosure literatures, the potential positive consumer outcomes associated with the...

Purpose – Radio frequency identification (RFiD) programs are being mandated by many entities, such as Wal‐Mart and the Department of Defense, but what factors lead to successful implementation of these programs by their business partners? Design/methodology/approach – This paper is...

Purpose: The purpose of this paper is to discuss how, using a futures studies perspective, marketing is uniquely positioned to address future challenges facing health-care service systems. Design/methodology/approach: The futures studies perspective involves predicting probable, preferable and...

Purpose: Lawler (2001) posits that social exchanges create a sense of shared responsibility for outcome success. The purpose of this study is to apply this framework to the vendor/frontline employee/customer triad to examine the underlying role of emotions in how frontline employees’...

Purpose: Understanding consumer engagement in brand-centric collectives remains a critical area of interest in the branding literature. Although various antecedents have been examined in prior research, members’ perceptions regarding how society evaluates such collectives remain...