Chacko, George K.; b Zainal, Rohizan; b Mohd Yunus, Dagang - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 3, pp. 3-19
Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign import is a vital issue‐which is seldom, if ever, discussed in the literature. Our innovative use of Monte Carlo...