The aim of this paper is to specify the links between expectations of advertising and perception of advertising according to the gender differences. The fact that individuals create their subjective cognitive image of these advertisement attributes serves as a basis for the conceptualization of...

The main objective of the study is to find out whether there are any statistically significant differences in the assessment of the selected leadership attributes between managers from the perspective of gender. A differential analysis was conducted on the sample of 129 respondents (55 male...

The proposed research deals with the analysis of links between the assessment of communication skills, motivation, and awareness of coaching. The main objective of the research was to detect which skills are typical for the addressed sample of 140 managers (aged between 24 and 62 years), at what...

Concerning the issue of conceptualization and operationalization of abusive supervision, contemporary studies including the one presented below discuss several issues. The presented paper is aimed at the downward (vertical) form of workplace bullying, described in literature as abusive...

Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying...