Perception of Advertising and Expectations of Advertising in Terms of Gender Differences
Year of publication: |
2019
|
---|---|
Authors: | Birknerová, Zuzana |
Other Persons: | Frankovský, Miroslav (contributor) ; Zbihlejová, Lucia (contributor) ; Parová, Valéria (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Geschlecht | Gender | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing and Branding Research 5 (2018) 92-99 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 9, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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