Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is...

Commonly sold carbonated beverages typically contain 110g/L of sugar. Consequently, this study evaluated the use of four products, including two colas, one diet cola and one lemon–lime flavored beverage from two large distributors world-wide and one local distributor, as fermentative sugar...