Relationships and characteristics that influence consumers' purchase decision between store brand and manufacturer … brand product offerings have emerged as an interesting and practical area of research. From a management perspective …, understanding the process by which consumers make purchase choices between these brand offerings would lead to both theoretical and …

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand … manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays … private label brands (PLB) and actively seek brand manufacturers to supply them. For brand manufacturers supplying PLB may …