Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention
Year of publication: |
2014
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Authors: | Tran, Ellie ; Balas, Ayse N. ; Shao, Chris Y. ; Dubinsky, Alan J. ; Jackson, Larry |
Published in: |
The international journal of business science & applied management : IJBSAM. - [Erscheinungsort nicht ermittelbar] : [Verlag nicht ermittelbar], ISSN 1753-0296, ZDB-ID 2406737-4. - Vol. 9.2014, 1, p. 13-23
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Subject: | manufacturer brand | store brand | brand differential | motivation to conform | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenimage | Brand image |
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