The article aims at finding whether it's green innovation or ethical consideration of the business that predominantly affects consumer's choice for green purchase intentions. Does it act as a precursor to green marketing practices, and how it can impact consumers green purchase intentions? This...

Purpose: The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing...

‘Come, Make in India', India's Prime Minister has invited global firms to invest and manufacture in India and also to promote exports. As with this campaign, India has given a scope of promising growth to the companies which is also been seen to solve India's multiple economic problems. Many...